Friday, June 27, 2014

A Solution for the C100 Z Finder Pro

I've owned my C100 now since November 2013, and the biggest issue I've had out in the field has been critical focus.  I began trying to solve this issue by placing a Zacuto eyepiece over the teeny tiny viewfinder on the camera with moderate luck.
Zacuto eyepiece over viewfinder.
I was pretty happy with the setup - until I had a big shoot where I didn't have time to mess with checking and rechecking focus over and over.

Tuesday, February 18, 2014

Why Video is a Great Networking Tool

As most people know, the best way to get new business is through networking.  Networking, in it’s most basic form can be as simple as the interactions you have with your closest friends and family.  Your daughter just bought a really nifty wallet that inspires you to buy the same thing.  Why?  You trust her.  She suggested you buy one.

Thursday, February 6, 2014

YouTube vs. Vimeo



One of the most common questions I get asked in my profession is “what’s the difference between vimeo and YouTube?”  In fact, a gentleman I just met last week -PJ Dunn - asked me that very question at a network meeting we were attending.

I’ll try to cover the general differences and similarities between these two video hosting sites, their advantages and disadvantages, and which you should use.

Wednesday, January 29, 2014

What The Heck Is Video SEO And Why Do I Need It?

My friend Rickey Wright, owner of Cabrera Wright Company, asked me today about video SEO.   He had made a discovery recently on his personal website that when he posted a video he’d made on the main page of his website, his traffic increased.  The video itself doesn’t have a lot of hits, but when you do a search for specific terms, his site and video are at the top of the rankings. 



 

Monday, January 20, 2014

A Review of the Canon C100

If you get the image here, you'll know the primary reason I bought a C100.  Of course there were other factors which I'll get into below, but that's the main one.

This review doesn't delve deeply into all of the specs of a C100, rather it addresses the reasons I purchased one and why I think it's the right piece of kit for me. 

Monday, January 13, 2014

Five Ways to Reduce Stress in Business


Now that I've been in business for myself for the better part of three years, I often get asked what is the most helpful piece of advice I can give?   While there are thousands of books that can teach you marketing, day to day business operations, sales, dealing with clients, etc. - the most important thing I have discovered is thinking positive

Many of you will say, ‘that’s obvious, Mikon.’  And that may be true.  But implementing a positive mindset can be a tough challenge.  

I originally wrote the below steps with entrepreneurs in mind, but I believe anyone in a stressful situation can benefit.

First let’s acknowledge the importance of a positive attitude.  For me, it keeps me grounded and focused on what I need to accomplish.  If I begin to stress my entire system begins to fail - mentally and physically.   We all know stress can be unhealthy, but it also is detrimental to your work.  You may begin making rash decisions, not think clearly, and project that stress to new or existing clients, co-workers, and your family.

So how do I keep myself from stressing?

Friday, January 10, 2014

Using Vimeo for web SEO UPDATED!!

Since the success of the Haaksman Media Demo reel from my previous post, I decided to try posting a video to Vimeo to see how well it would track.   As of this writing we are at 6,251 115,000 plays after just 24 hours two weeks online.  BAM!

Presenting the Haaksman Media 2014 Demo Reel:



This demo showcases our capabilities at Haaksman Media.

Monday, January 6, 2014

1 Million Views and Counting!

I've been spending a lot of time learning how to optimize web videos to increase hits which I hope to translate into added value for my clients.  To put my money where my mouth was, I decided to take a demo reel for Haaksman Media (My production company) and build an online campaign for it.  The result was better than expected: over 1 million hits and a huge boost in rankings.

Here is the video:



And a link to the YouTube page.